M&C Saatchi wins PR brief with cosmetics brand Nude by Nature

M&C Saatchi has been hired to help drive international growth for the Australian cosmetics brand Nude by Nature.

The brand is looking to expand outside of its Australian homeland for the first time and will launch in the UK and Germany this month, leading it to select M&C Saatchi as its global comms agency following a competitive pitch, reports Gorkana.

Nude by Nature was founded in Sydney in 2008 and aims to provide a natural beauty alternative. It launched with three core product offerings, including a selection of loose mineral foundations, a bronzer and a finishing veil.

Gary Wheeldon-Doyle, M&C Saatchi PR's global managing director, said: "M&C Saatchi PR has seen fantastic global growth this year and we are delighted to be Nude by Nature's chosen strategic and creative partner as it starts its international expansion."

Existing clients of the agency include brands such as Twitter, Spotify, Castrol, Hyundai, EE and Peroni.