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Home Industry News McCann Health emerges as biggest winner at Creative Floor Awards

McCann Health emerges as biggest winner at Creative Floor Awards

10th August 2017

McCann Health has emerged as the biggest winner at the 2017 Creative Floor Awards, which were presented in London at the end of July.

The agency's New York office racked up a total of five campaign wins, two of which received recognition in more than one category, meaning it was able to claim the title of most awarded agency.

Its Nasty or Nice campaign won awards in the copywriting category and was named best social media campaign, while its Split Second video won the cinematography and individual film awards. The firm also claimed the business-to-business self-promotional award for its #GoodPress campaign.

Other winners included Publicis Health, which picked up the most awarded network title after winning awards for CGI, photography, copywriting, film and art direction, while Havas Lynx and FCB Health also claimed a handful of titles.

Shaheed Peera, founder of the awards, said: "Congratulations to all our finalists and winners. The winning work is world-class and I have no doubt that it will inspire the pharmaceutical industry to see what can be achieved with real everyday briefs."

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