McCann Health names new global chief digital officer

McCann Health has announced the appointment of Marcus Sigurdsson to the newly-created position of global chief digital officer.

The agency has created this new position to support its heightened focus on digital innovation and data and analytics capabilities, following a year of significant growth supported by new assignments with clients such as GlaxoSmithKline, Bayer and Janssen.

Mr Sigurdsson is taking on this role having worked as regional chief digital officer for McCann Health in Asia Pacific since 2016, developing new marketing models and platforms that have directly contributed to some of the firm's largest digital wins across the region.

Over the course of his career, he has won numerous international and regional awards for mobile and innovation, and worked with high-profile clients including Pfizer, Novartis, Nestle, Cathay Pacific, Cirque Du Soleil, Reebok and Guinness.

McCann Health's global chief executive officer John Cahill said: "Marcus will lead the expansion of McCann Health's world-class digital offering across our global network and play a pivotal role in further enhancing our existing digital capabilities for clients."

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