McFrank handed consumer PR brief by NaturaStudios

McFrank has been called in to handle consumer campaign and press office activity for the aesthetics supplier NaturaStudios.

The agency has been handed a new consumer PR brief by the Edinburgh-based company, which offers products for applications such as hair removal, fat reduction, tanning, skin tightening, body sculpting and collagen boosting, reports Gorkana.

A key part of the brief will be the promotion of the launch of DermaPen, a new product that helps to improve the appearances of scars. NaturaStudios holds the exclusive UK rights to sell the device.

Additionally, McFrank will work to promote the company's recent partnership with Harley Street cosmetics doctor Dr Sherif Wakil.

McFrank general manager Claire Morrison said: "NaturaStudios was looking for an agency with a solid knowledge of the modern consumer PR landscape, so we're thrilled they chose McFrank. It's a really exciting brief and we're looking forward to getting started."

The agency is the Scottish division of Frank PR. It was set up in Glasgow earlier this year and represents Frank PR's third UK business, following the creation of Manchester-based Manc Frank in 2012.