Menarini launches UK men’s sexual health campaign

Menarini has announced the launch of Firing Too Quickly, a men's sexual health awareness campaign backed by celebrity spokespeople.

Focusing on premature ejaculation – the most common sexual dysfunction among males – the campaign involves nationwide cinema advertising, with further information and support provided through a dedicated website.

International rugby players Danny Care, Sean Maitland and Dan Biggar have agreed to publicly support the campaign, which aims to persuade men and their partners to seek medical advice on the various treatment options available.

This comes after a recent survey entitled Sex of the Nations revealed a low level of awareness of the number of people who actually suffer from premature ejaculation.

Marco Bernocchi, general manager of A Menarini Farmaceutica Internazionale, said: "We are committed to providing healthcare solutions to enhance the lives of patients worldwide and will continue to support healthcare professionals and patients in the field of men's sexual health in the immediate future."

Based in Italy, Menarini is a leading life science and pharmaceutical research company. It currently employs more than 16,000 people worldwide.