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Home Industry News Merck Sharpe and Dohme to commence global marketing review

Merck Sharpe and Dohme to commence global marketing review

22nd August 2011

Merck Sharpe and Dohme is commencing a review of its marketing operations in the consumer care sector.

A company spokeswoman confirmed to Ad Age that the company is seeking fresh advertising approaches and will be looking to work with a new creative agency on a global basis.

The representative said the new agency partner will "represent select brands and businesses and complement the work of Euro RSCG, which handles a number of US brands and Claritin globally".

Data from Ad Age shows that the healthcare company currently spends well over $1 billion (606.7 million pounds) on marketing worldwide, with a large proportion of this coming in the US.

The Merck spokeswoman noted that Euro RSCG's existing partnership with the company will not be affected by this latest development.

Last month, Merck Sharpe and Dohme published its financial report for the second quarter of 2011, during which it saw a seven percent year-on-year increase in net sales.ADNFCR-8000103-ID-800706369-ADNFCR

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