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Home Industry News Milk and Honey PR to support UK launch of loyalty tech specialist Paytronix

Milk and Honey PR to support UK launch of loyalty tech specialist Paytronix

25th April 2017

Milk and Honey PR has won a new brief with Paytronix, a technology firm offering software to support customer loyalty schemes.

The agency has been tasked with supporting the launch of Paytronix's UK operations as the client seeks to expand its international reach. This initial campaign will specifically target retail and hospitality audiences, reports Gorkana.

Jo Cresswell, client director at Milk and Honey PR, will lead the team, having helped to demonstrate the agency's expertise in the client's key target markets during the pitching process.

Paytronix has already achieved considerable success in the US since launching in 2001, and is keen to replicate this performance in the UK.

Kirsty Leighton, managing partner of Milk and Honey PR, said: "Paytronix is another great addition for our client portfolio. It's an exciting technology business with ambitious international growth plans and a fantastic track record in place."

Milk and Honey PR has experience of working with a number of high-profile tech brands, including Microsoft, Samsung and Orange.

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