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Home Industry News Mintel research suggests a lack of interest in a healthier lifestyle

Mintel research suggests a lack of interest in a healthier lifestyle

10th January 2019

Emma Clifford, associate director of food and drink at Mintel, said: “Many health issues linked to unhealthy habits are a distant and ambiguous prospect for young adults, that’s despite the potential threat to their future wellbeing, and so reducing the incentive to minimise these risks in their day-to-day lives. Keeping as healthy as possible is more of a pressing concern for older consumers than their younger counterparts. The generational difference reflects the health implications of lifestyle choices are holding far more relevancy and immediacy for older consumers. The UK is facing an obesity time bomb. Consumers recognise that decisive action is needed to combat this problem, even if it hits their pockets. It is clear consumers really want help in cutting through all the noise around healthy lifestyles, with more guidance in making healthier choices as well as rewards for doing so. Relatively short-term and tangible benefits to healthier habits are particularly compelling motivations. These include being able to see positive physical results and the feel-good factor linked to making healthy choices.”
Snapshot of Mintel research:
48% of women surveyed and 35% of men said improving their appearance would be a strong incentive to encourage them to live a healthier lifestyle.
63% of adults would like to be rewarded for leading a healthy lifestyle.
49% of those under 25 years old lack motivation to follow healthy habits more often.
21% of those over 65 years said a lack of motivation is the reason for not following a healthier lifestyle.
57% of young women said motivation to follow a healthier lifestyle was their driving factor.
60% of those surveyed would support taxes on unhealthy food and drink to encourage healthier choices.

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