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Home Industry News MSLGroup launches new crowdsourcing platform

MSLGroup launches new crowdsourcing platform

17th January 2012

MSLGroup has announced the launch of a global crowdsourcing platform and approach called the People's Lab.

The new service is designed to offer a comprehensive all-in-one solution that works across multiple application areas, helping businesses to gain a deeper understanding of issues, situations and aspirations relevant to their operations.

It offers end-to-end support on matters such as custom design and development, community management and content creation, as well as real-time access to MSLGroup's insight and foresight teams.

The People's Lab platform has already been used by MSLGroup to create communities for itself and its clients, while a global consumer products company is currently using the service to identify beauty influencers in key markets.

Pascal Beucler, chief strategy officer at MSLGroup, said: "With innovation never higher on our clients' agendas, we felt the time was right to produce a cost-effective crowdsourcing solution that could be used across multiple application areas."

This comes after the group launched a global crisis network team of more than 50 experts, who are linked by a real-time crowdsourcing platform.ADNFCR-8000103-ID-801266694-ADNFCR

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