MSLGroup’s new brand identity launched

MSLGroup has launched a new unified brand identity which brings together the operations of Publicis Consultants and Manning Selvage and Lee.

The reinvented MSLGroup represents the flagship speciality communications network of Publicis Groupe and will be operated in accordance with a new brand vision emphasising engagement across multiple sectors.

It will take advantage of its experience in dealing with clients in various industries to deliver improved services in terms of brand-building, relationship development, PR and numerous forms of communication.

The company now represents one of the world's top five largest PR and event organisation networks.

Olivier Fleurot, chief executive officer of MSLGroup, said: "With the trends reshaping communications today … now is the time for PR to reinvent itself and take its place as a leading discipline in driving audience engagement and building bigger brands."

MSLGroup will look to build on the accomplishments of the former Manning Selvage and Lee network, winner of more than 25 industry awards in 2010.