Munch to support UK launch of The Urban Collective

Munch has been handed a new brief by The Urban Collective, a new start-up business offering tech solutions for the property rental market.

The firm has selected Munch to handle its UK launch – which takes place this month – and assist in its goal to disrupt the property rental market. Thereafter, Munch will provide ongoing retainer services to build the brand's profile as it expands its offering nationwide, reports Gorkana.

This work will specifically focus on raising awareness of The Urban Collective's Sherpa service, which uses local experts to simplify and speed up the property rental process.

Mayank Mathur, founder of The Urban Collective, said Munch was selected for this brief based on its strong knowledge of the media landscape, while thanking the team for the work it has already done to help the company hone its media narrative.

Lizzie Earl, Munch's founder and director, added: "We love working with digital businesses like The Urban Collective. As an agency that is completely obsessed by the end business result, nowhere is PR success more rewarding than with digital products."

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