Munro and Forster wins contract with Imanova Limited

Munro and Forster has won a new contract to provide marketing and communications strategy support for Imanova Limited.

The imaging centre will leverage Munro and Forster's expertise in the healthcare sector to raise its profile and promote the benefits of biomedical research, an alliance that will extend until March 2012.

Imanova was established as a limited company in October 2011 by the UK Medical Research Council and three British universities, taking over a facility that was previously operated as an in-house GlaxoSmithKline research site.

It is hoped that Munro and Forster's support will help to drive innovation in translational medical research.

Julie Flexen, managing director of Munro and Forster, said: "As referred to by the prime minister, Imanova is breaking new ground in driving investment in innovative research and we're delighted to support the company."

Last November, the company won two prizes at the Pharmaceutical Marketing Excellence Awards in recognition of its recent work alongside AstraZeneca.