Narrative Health hires new research director

Narrative Health has announced the appointment of the experienced market analysis professional Lucy Oates as its new research director.

Ms Oates joins the London-based healthcare market research company from Merck, where she served as a senior market insight analyst, reports PMLiVE.

Previously, she was employed as an associate director at Cello Health Insight, where she was responsible for managing account and business development, as well as leading the company's market research campaigns.

Vivienne Farr, managing director of Narrative Health, said: "We are really pleased to have Lucy join the team and bring new energy and perspective. Her strength in innovation and development of new qualitative approaches will be invaluable."

The agency provides a wide range of bespoke healthcare market research solutions driven by modern technologies and techniques, including community research, observation, interviews, neurometrics and facial encoding.

Its business is dedicated to helping clients identify market opportunities, develop more effective comms strategies and get to know their customer base better.

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