Nelson Bostock Unlimited wins UK brief with marketing tech firm Signal

Nelson Bostock Unlimited has won a new UK PR contract with Signal, a software company that creates marketing technology.

The firm has been selected as Signal's designated UK PR agency following a competitive pitch process, and will work to localise the company's messaging for the UK market and establish a clear and credible thought leadership platform for the European team.

Based in Chicago, Signal is a high-growth business operating in a competitive field and was recently included in the Deloitte Tech Fast 500 list, reports Gorkana.

Nelson Bostock Unlimited was hired on the basis of its strong pedigree in the marketing and advertising technology space, specifically its work with fast-growth technology companies.

Nick Clark, Nelson Bostock Unlimited's managing director, said: "We're already helping the local team to tackle the challenge of moving the data marketing conversation on among the UK's in-house and agency-side marketers."

This comes after it was recently confirmed that Nelson Bostock's chief executive Lee Nugent will soon be leaving the agency after almost two decades with the firm.