New campaign launched to raise awareness of antibiotic resistance

Public Health England has launched a major new campaign to raise public awareness of the potential risks associated with taking antibiotics unnecessarily.

The Keep Antibiotics Working campaign aims to warn people that taking antibiotics when they are not needed puts them at risk of a more severe or longer infection, as well as contributing to the highly dangerous problem of antimicrobial resistance.

As such, patients are being urged to accept their doctor, nurse or pharmacist's advice on when they need antibiotics, and to take antibiotics only as directed, rather than saving them for later use or sharing them with others.

The campaign also provides effective self-care advice to help individuals and their families recover from illnesses when antibiotics are not provided. This will help the NHS to tackle the development of drug-resistant superbugs.

Professor Paul Cosford, medical director of Public Health England, said: "Without urgent action from all of us, common infections, minor injuries and routine operations will become much riskier."

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