Looks like you’re on the UK site. Choose another location to see content specific to your location

Home Industry News New global campaign launched to encourage blood donations

New global campaign launched to encourage blood donations

16th August 2016

NHS Blood and Transplant is leading a new global campaign that aims to encourage more people to give blood.

The Missing Type campaign is being launched to reverse a decline in new blood donors, and brings together 25 blood services from 21 countries. This marks the second such campaign, following the previous Missing Type scheme launched in England and North Wales in 2015.

Participating blood services reported that the number of people becoming donors and giving blood for the first time fell from 1.83 million in 2005 to 1.32 million last year, marking a drop of 27.6 percent over a decade.

To raise awareness of this, everyday and iconic locations around the globe will be removing the letters A, B and O from their signage and branding, representing each of the main blood groups.

Campaign backers include the likes of Microsoft, Guy's and St Thomas' NHS Foundation Trust, Boots and Manchester City, while Royal Mail is issuing a special postmark to support the initiative.

Mike Stredder, director of blood donation at NHS Blood and Transplant, said: "It's vital the blood donor community reflects the diversity of the population, because blood types vary across communities and patients need well-matched blood."

With over 20 years of experience within the medical devices market, we at Zenopa have the knowledge skill and expertise to help find the right job for you. To find out more about the current medical device roles we have available, you can search for the latest job roles, register your details, or contact the team today.ADNFCR-8000103-ID-801823685-ADNFCR

We currently have 6 jobs available in Pharmacy industry, find your perfect one now.

Stay informed

Receive the latest industry news, Tips
and straight to your inbox.