New healthcare comms network Watershed Bridges launches

Watershed Bridges, a new network of healthcare comms agencies, has been launched by one of the co-founders of Chandler Chicco.

Bob Chandler, who has been taking a two-year break from the industry, has returned to the sector to launch Watershed Bridges, which encompasses a network of agencies that will work with each other to offer a wide range of services, reports PRWeek.

Founding members of the new network include wethepeople, PatientWisdom, Brandforming, Publick House, Rothenberg Communications, HealthTalker, Sawtooth, Parry Branding Group, Midnight Media Group and BK Digital.

Additionally, a new agency called MaxAscent – which is also a member of the network – has been established by Mr Chandler in New York with a staff of about 20 freelancers.

MaxAscent will provide clients with PR, social, digital, advertising, public affairs, corporate positioning, and crisis management services.

Mr Chandler said: "Our sweet spot is the patient mindset and looking at what drives and motivates the changing behaviour of the patient. We've all had great success doing that."

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