New Publicis Health Media agency launched

Publicis Healthcare Communications Group (PHCG) has announced the launch of Publicis Health Media, a new business unit offering media services for the health and wellbeing sector.

The new practice integrates the media offerings of all agencies within the PHCG network, with the aim of delivering better creative thinking while providing time and cost efficiencies for clients.

It will be headed by Matt McNally, who has been named president of the new business and will be responsible for media strategy, planning, buying, content distribution and search across all PHCG brands, including Digitas Health, Saatchi and Saatchi Health and Publicis Life.

This initiative will help to address industry demand for new solutions to cope with the changing media landscape, with consumers, physicians and healthcare providers all seeking information, support and treatments from a growing variety of sources.

Nick Colucci, president and chief executive officer of PHCG, said: "PHCG is the only network capable of delivering a fully integrated, strategic media and planning offering in the health and wellness space, giving us a strong advantage over our competitors."

PHCG is the largest health-oriented agency network in the world and manages ten brands spanning 57 offices in 11 countries.