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Home Industry News NOAH’s new 5 year strategy announced

NOAH’s new 5 year strategy announced

12th November 2018

Jamie Brannan, NOAH Vice Chair, has outlined the body’s new 5 year strategy to secure ‘a strong future for animal health’.
Mr Brannan said: “NOAH has now developed a new core Vision, Values, Purpose and 5 Key Objectives. One of the most significant changes is the expansion of our purpose to encompass safe, effective, quality products and services for the health and welfare of all animals. We are now looking at more than medicines. Medicines and vaccines remain our core business and are vital to help produce healthy food from healthy UK animals, and to care for the companion animals sharing our homes. But we are now looking at innovations and new product areas that work alongside them: big data, diagnostics, genetics, nutrition, as well as innovative new medicines, vaccines and delivery systems.”
“AMR is a true one health issue and work on this remains integral, as demonstrated by our Animal Medicines Best Practice project, which provides training on responsible antibiotic use for farmers and vets. This has been achieved through true collaboration. Another aspect of One Health is of course the benefits animals bring to our own lives. As an example, looking at the latest Government initiative on loneliness, the value of simply sharing a life with another being is priceless. Keeping animals healthy helps support the mental and physical health of so many people.”
“NOAH works for its members and prospective members to deliver relevant services in the face of a changing market and political landscape, and a new regulatory environment – to keep them informed and to work on their behalf. We are working to deliver a thriving animal health sector beyond our exit from the EU. We are promoting the future of our industry: to be a flourishing, world leading, welcoming and first-choice destination for innovation and new products.”

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