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Home Industry News Ogilvy PR launches analyst engagement service for tech companies

Ogilvy PR launches analyst engagement service for tech companies

23rd October 2012

Ogilvy PR has introduced a new analyst community engagement service for the technology sector, developed in partnership with analyst relations (AR) strategy firm KCG.

The new ACE (Analyst Community Engagement) offering gives technology firms an informed, strategic and measurable approach to AR, thus influencing sales cycles and influencers' perceptions on both a local and international basis.

Driven by a global team based in London, New York, San Francisco, Chicago, Hong Kong, Beijing, Singapore and Sydney, the service is already being used by companies such as Canon, Aspect and the Storage Networking Industry Association.

It draws upon Ogilvy's decades of AR experience, as well as KCG assets such as its 400-plus company and 2,300-plus analyst profile database.

Luca Penati, managing director of the global technology practice at Ogilvy PR, said: "ACE moves AR from a necessary evil for many companies to a strategic asset that builds business. Clients are eager to have clearer AR strategies and measurement systems that clearly deliver business value."

Ogilvy PR's London office is based in Canary Wharf and employs nearly 100 media experts.ADNFCR-8000103-ID-801474394-ADNFCR

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