One to help Bupa promote health assessment service

One has been handed a new contract to carry out a targeted marketing campaign for the private healthcare company Bupa.

The campaign launches this month and aims to raise awareness of the company's health assessment service, and will encourage people across the Midlands and central London to consider participating in the service.

Radio advertising, direct mail and digital assets will all be utilised to promote the health assessments, which give consumers an overview of their current general health, help to identify future health risks and offer practical lifestyle advice.

The tone of the campaign will aim to be emotive and encourage people to take action, without stoking any unnecessary health concerns.

Suzanne Aspden, head of consumer marketing at Bupa, said One was selected for this project based on its insight-driven and creative approach, as well as the enthusiasm, knowledge and experience demonstrated by its team.

Will English, client services director at One, said: "Bupa is a nationally-renowned organisation, so we were thrilled to have been appointed to deliver this project."

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