Onyx Health wins brief to promote Good Pharma Dermatology’s Suu Balm

Onyx Health has been handed a new brief by the Singapore-based healthcare company Good Pharma Dermatology.

The agency has been tasked with managing the commercialisation and UK launch of the fast-growing consumer itch relief product Suu Balm, which will be launched at 600 LloydsPharmacy stores in September 2017.

Onyx Health is developing and implementing a UK brand and market entry strategy for Suu Balm, having worked with Good Pharma to introduce the product to high street retailers, leveraging its project management, communications and account management experience.

Karen Winterhalter, director of Onyx Health, said: "The opportunity to bring Suu Balm to UK consumers was extremely appealing to us, as we love taking a product and building a brand to achieve high volume sales."

Suu Balm is a fast-acting itch relief moisturising cream specifically developed for people suffering from itchy, dry or sensitive skin. It is available in six Asian countries and was most recently launched in Ireland last year.

Ireland was selected as a test market, allowing Good Pharma to generate retail chain interest and pave the wider for a wider UK rollout.

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