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Owen Group launches new specialist healthcare agency
Owen Group has announced the launch of a new specialist healthcare agency business called Owen.
The new agency will work with life science clients on a range of activities, including strategy and planning, data and analytics, marketing, events and branding, reports PMLiVE.
Owen's senior team includes staffers who have worked for leading pharmaceutical companies such as Roche, GlaxoSmithKline and AstraZeneca, and who have delivered major projects for top brands.
These include building iPad applications for Novartis and Merck Serono, launching a digital marketing store for Pfizer and producing a catalogue for medical devices manufacturer Welfare Medical.
Overall, the senior team can boast more than three decades of experience, having also worked with prominent non-healthcare brands such as the BBC, BP, IBM, SABMiller and Nintendo.
Adrian Biggs, managing director of Owen, said: "The agency has been built from the ground up to have the perfect blend of capability and value. Value is delivered via a Hollywood resourcing model and a payment-by-results approach to remuneration."
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