Owen Mumford launches new branding for UniSafe

Owen Mumford has announced the launch of a new brand identity for its UniSafe in order to better communicate its benefits.

The springless passive safety device will introduced a new tagline, Safety is Springless, which will help to communicate the implicit benefits of the product, including added safety and increased visibility, in addition to accurate and reliable dosage.

Product imagery will also be adapted to communicate the advantages of the modern and advanced products that Owen Mumford markets.

UniSafe is designed without a spring to eliminate the possible risks and challenges of traditional sprung devices. It is compatible with existing prefillable syringes and is tailored to be easy to assemble.

Oliva Houselander, business development manager at Owen Mumford, said: "We feel it's important to let people know what we stand for and our new tagline, Safety is Springless, demonstrates our commitment to improving treatment adherence."

The company is rolling out refreshed branding across its device solutions division, which will align with the core messaging for Unisafe.

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