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Home Industry News Packer Forbes to represent Novartis drug Onbrez

Packer Forbes to represent Novartis drug Onbrez

18th July 2011

Packer Forbes has won a contract with Novartis to conduct a marketing campaign for Onbrez, its chronic obstructive pulmonary disease (COPD) treatment.

The communications agency has emerged as the victor in a pitch process to handle a brief for the drug in the UK, reports PRWeek.

Hiring the specialist healthcare consultancy will allow Novartis to support its plans to expand the market presence of the drug, which can offer benefits against conditions such as chronic bronchitis and emphysema.

It is currently available in more than 60 countries, including the EU states, with Novartis having recently gained clearance to market the drug in both the US and Japan.

The firm is also trialling new combinations of Onbrez, publishing clinical data last month showing it can offer comparable efficacy to Boehringer Ingelheim and Pfizer's successful COPD treatment Spiriva.

Packer Forbes is the longest standing independent healthcare PR agency in the UK, marking its 18th birthday last year by relocating to new offices in west London.ADNFCR-8000103-ID-800624792-ADNFCR

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