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Home Industry News Pasante launches new contraceptive product

Pasante launches new contraceptive product

18th February 2010

Pasante has launched a new range of contraceptives in the UK which is designed to appeal to consumers’ sense of fun.

The pharmacy firm’s healthcare division has this week released the Pasante Glow condom, a kitemarked prophylactic device which glows in the dark.

It states that the product has been designed to provide “maximum sensitivity and fun” and is marking the launch with a sales promotion initiative.

Paul Boon, marketing director for Pasante, said: “The glow-in-the-dark condom is being launched to put the fun back into the bedroom.”

This product is the latest addition to the healthcare firm’s existing range of contraceptives, which includes trim, naturelle, black velvet and king size specifications.

It states that sales of these products have allowed it to become the second-largest condom brand in the UK in terms of volume of sales, with other offerings including lubricants, gloves and diagnostic kits.

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