Pegasus wins animal health brief with Association of Dogs and Cats Homes

Pegasus has been handed a new brief by the Association of Dogs and Cats Homes (ADCH), ahead of the launch of the organisation's new code of practice.

The agency will lead the ADCH's communications and stakeholder outreach programme, working closely with the association's management committee, to communicate the details of the new code.

Promoting best practice in animal welfare for dogs and cats homes across the UK, the ADCH acts as a platform for identifying and disseminating relevant information to help raise the standards of animal welfare.

Pegasus was selected for this brief based on its extensive experience in the field of animal health and veterinary medicine.

Senior account director Heidi Bruckland said: "Our approach was based on gathering stakeholder insights from across the animal health and welfare sector to demonstrate how we can help ADCH introduce the new code and benefits of membership in a proactive, engaging and most importantly, positive way."

The agency enjoyed considerable success in 2014, winning the PRWeek and Communique consultancy of the year awards and the healthcare agency of the year prize at the Sabre Awards.