Pegasus wins personal care product brief with Keyline Brands

Pegasus has won a five-way competitive pitching process and been handed a brief to provide PR support for two personal care products from Keyline Brands.

The agency will be tasked with organising a consumer and trade media push across traditional and digital platforms for the antibacterial medicated soap Cuticura, with the aim of cultivating brand loyalty around the product.

It is also devising a campaign for the Soft and Gentle deodorant brand – which was recently acquired from Colgate-Palmolive – in order to help the product stand out from its competitors in a  crowded marketplace.

Pegasus has been working with Keyline on its Bio-Oil brand for the last three years with significant success, earning awards recognition for its work on the brief.

Helen Yeardsley, director at Pegasus, said: "Our creative, engagement-driven approach will ensure brand loyalty and cut-through in these crowded over-the-counter and personal care sectors."

This comes after the agency was hired by pharmaceutical company Novo Nordisk to promote its all-diabetic cycling team last month.