Pegasus wins UK brief with health and beauty distributor Grafton International

Pegasus has been handed a new UK PR contract by health and beauty distributor Grafton International following a three-way pitch.

Pegasus’ healthy beauty team has been tasked with handling the company's UK comms and will work to provide PR support for brands such as beauty range Rose and Co, the Patisserie de Bain diffusion line, the health and wellbeing brand Kneipp and the sheet face-mask product Skin Republic, reports Gorkana.

Helen Yeardsley, healthy beauty director at Pegasus, will lead the account, with campaign and press office activation handled by the agency's associate director Stacey Brazier.

Grafton International was founded in 1985 and also owns, manages and distributes brands such as Badger Balm, Carmex Moisturising Lip Balm, Nailtiques and ORLY. Skin Republic represents its newest offering.

Pegasus was hired on the basis of its significant health and beauty experience and expertise in generating strong consumer loyalty.

Ms Yeardsley said: "We're looking forward to blending creativity with influencer-support to raise widespread awareness of their much-loved brands and ensure stand-out in this crowded beauty market."