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Home Industry News Pentax Medical and Aohua establish medical endoscopy joint venture

Pentax Medical and Aohua establish medical endoscopy joint venture

25th July 2017

Pentax Medical has announced the establishment of a new joint venture with Shanghai Aohua Photoelectricity Endoscope that will be dedicated to developing new global endoscopy solutions.

The new business will be called Pentax-Aohua Medical Technologies and will develop new products in the field of flexible medical endoscopy, with an initial focus on the needs of emerging markets.

It will be headquartered in Asia and plans to create and commercialise products beginning with key markets in Asia, Latin America, eastern Europe, the Middle East and Africa.

Flexible endoscopy is a fast-growing market worth an estimated $2.5 billion (1.91 billion pounds) at present, with this figure growing at an annual average rate of five percent. Emerging markets are a key driver of this, based on their increasing population, economic growth, investments in medical institutions and strengthening infrastructure.

David Woods, chief marketing officer of Pentax Medical, said: "We are excited to establish this collaboration with Aohua that further advances our mission to improve the standard of patient care and quality of healthcare around the world."

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