Perrigo launches generic OTC version of Nexium

Perrigo has announced the US launch of a new over-the-counter (OTC) generic version of the oral proton pump inhibitor therapy Nexium.

The therapy, designed to calm the production of acid in the stomach, is used to treat a number of different conditions, including gastroesophageal reflux disease, stomach ulcers, and heartburn associated with acid reflux disease.

This represents the first-to-market OTC store brand equivalent of the 24-hour capsule therapy, with products packaged and marketed as store brands or retailer own-label brands. It offers a high-quality, value alternative to the established version of Nexium.

Nexium generated approximate retail sales in excess of $300 million (225.9 million pounds) in the last 12 months, showing that a significant market opportunity exists for a lower-cost generic version.

Jeff Needham, Perrigo's executive vice-president and president for consumer healthcare in the Americas, said: "We remain committed to providing innovative OTC products that meet our customers' needs, while serving consumers and patients with high-quality, value alternatives that lower the cost of healthcare."

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