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Home Industry News Pfizer launches stop-smoking campaign

Pfizer launches stop-smoking campaign

12th August 2008

Pfizer has announced the launch of a smoking cessation campaign in conjunction with the International Association of Fire Fighters (IAFF).

The initiative aims to help fire fighters, their family members and friends to stop smoking cigarettes.

It was first announced at the IAFF Health and Safety Conference last October in Chicago, Illinois.

The campaign includes information on how to quit and to help fire fighters understand the risks of smoking, with this material available on the IAFF website.

Also available is a DVD featuring stories from fire fighters about how they managed to stop smoking.

The IAFF is headquartered in Washington DC and represents over 288,000 full-time fire fighters and paramedics.

Jeff Kindler, chief executive officer of Pfizer, said: “We congratulate the IAFF for its commitment to this campaign and look forward to working together toward the goal of a smoke-free union.”

He added that fire fighters are respected community leaders, with this initiative confirming that leadership position.

IAFF general president Harold Schaitberger recognised fire fighters may smoke due to the stress of their job, but noted smoking increases the health risks they face.

In July 2008, the Department of Health published a report assessing the first year in England since the introduction of smokefree legislation.

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