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P&G uses International Women’s Day to launch gender bias campaign
Proctor & Gamble (P&G) has launched its new #WeSeeEqual marketing campaign, aimed at tackling gender bias.
The consumer goods giant is using YouTube, Facebook and Instagram to promote the campaign, which features males and females of all ages using a number of the firm's brands to help defy gender stereotypes.
This is the first time P&G has used a range of its brands in one campaign to promote the theme of gender equality and marketing director for Northern Europe at P&G Stefan Feitoza told Marketing Week the company wants to "create new expectations for people to live up to".
"We believe it is our responsibility to be a good corporate citizen," he remarked, adding the company is working to "uncover gender bias and [take] actions to spark conversations that motivate change".
Brands included in the campaign include Always, Secret, Pampers and Pantene.
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