PHA Media wins brief with Wellman Clinic

PHA Media has won a new brief with The Wellman Clinic, a specialist provider of men's health services in the UK.

The agency has been tasked with launching an integrated PR campaign with a focus on influencing top tier media and building the clinic's online presence. Specific efforts will be made to raise the profile of founder Dr Richard Petty, reports Gorkana.

Strategic placement of expert commentary and thought leadership features will be a key part of the campaign, alongside journalist engagement efforts. Meanwhile, an online strategy that builds the clinic's natural search engine optimisation will be managed by PHA Media.

The Wellman Clinic can boast 25 years of medical experience and has pioneered several treatments in the UK, including testosterone therapy.

Shelley Frosdick, PHA Media associate director, said: "We very much look forward to building the profile of the clinic as well as implementing a complementary online strategy that builds the company's digital footprint."

The agency has experience in working with a number of other UK healthcare clients, including Karidis Clinics, Streamline Surgical and Breakthrough Breast Cancer.