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Home Industry News Philips agrees takeover of mobile developer Health and Parenting

Philips agrees takeover of mobile developer Health and Parenting

6th July 2017

Philips has agreed a deal to purchase Health and Parenting, a developer of healthcare mobile apps based in London.

The company is responsible for creating easy-to-use apps to guide new and expectant parents through pregnancy and into parenthood, with its leading product being Pregnancy Plus, one of the world's most downloaded pregnancy apps.

These applications will be integrated into Philips' uGrow digital parenting platform, which captures data from connected devices – such as the Avent smart baby monitor and smart ear thermometer – and provides personalised feedback and advice.

Health and Parenting's various offerings will augment the uGrow platform, giving parents a wider range of information to help them understand and support their baby's healthy development.

Egbert van Acht, business leader for health and wellness at Philips, said: "This acquisition fits perfectly in our digital strategy to help expectant and new parents understand and support their baby's healthy development, through a series of connected digital products with the uGrow application at the core."

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