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Home Industry News Philips and World Heart Federation announce new collaboration

Philips and World Heart Federation announce new collaboration

6th October 2016

Philips has announced a new collaboration with the World Heart Federation to aid the prevention, diagnosis and treatment of cardiovascular disease.

Aligned with the federation's Power Your Life campaign, the new alliance will see Philips working to encourage people to take personal responsibility for leading heart-healthy lives, while also raising awareness about cardiovascular disease in general.

The firm will launch myheartisunique.com, an educational hub designed to drive awareness of preventing cardiovascular disease through healthy living. It will feature expert interviews, sample questions for patients to ask their cardiologist, information on living with heart disease, and lifestyle-related content including exercise tips and healthy recipes.

An awareness campaign was also recently launched to highlight the prevalence of sudden cardiac arrest and the benefits of automated external defibrillators such as its HeartStart range, which recently marked its 20th anniversary.

Carla Kriwet, business leader of patient care and monitoring solutions at Philips, said this partnership "is an important element of our commitment to drive prevention of cardiovascular disease by making clear the risk factors associated with cardiovascular disease and to help people make better choices and develop healthier habits for life".

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