Philips to showcase pink Sonicare DiamondClean toothbrush at TFWA 2014

Philips has announced that it will be showcasing a female-targeted version of its Sonicare DiamondClean electric toothbrush at a travel retail event in Cannes next month.

The company will demonstrate a wide range of health and beauty products at the TFWA World Exhibition from October 26th to 31st, including the new pink version of the award-winning toothbrush range.

Aiming to combine innovative sonic technology with an appealing aesthetic, the new device is being launched to help encourage women to incorporate interdental cleaning into their daily oral care routines.

Steven van Dortmond, Philips' global channel manager for travel retail, said: "Our beauty devices allow women to experience technology that they would normally only find in a salon."

The Sonicare DiamondClean toothbrush features two brush heads and a total of five modes, including settings for everyday cleaning, gum care, polishing, whitening and care of sensitive teeth.

Earlier this year, the company won a prize at the prestigious iF design awards for 2014 in recognition of the black version of the toothbrush.