Looks like you’re on the UK site. Choose another location to see content specific to your location

Home Industry News Pokemon Go craze ‘could help to tackle obesity and diabetes’

Pokemon Go craze ‘could help to tackle obesity and diabetes’

26th July 2016

The phenomenal popularity of the new smartphone game Pokemon Go could help to combat rising obesity levels and chronic disease worldwide.

This is according to leading diabetes researchers from the University of Leicester, who suggested that the app – which encourages players to hunt virtual monsters outdoors using real-world map data- may help more people to get active.

Research from the Leicester Diabetes Centre last year indicated that breaking up prolonged periods of sitting regularly with five-minute bouts of light movement every 30 minutes significantly reduces blood sugar and insulin levels.

As such, Pokemon Go – which already boasts more active users than dating app Tinder and has overtaken social networking site Twitter in daily use – may have a key role to play in helping people adhere to government recommendations on physical activity levels.

Dr Tom Yates at the University of Leicester said: "If there is something out there which is getting people off the sofa and pounding the streets, then this game could be an innovative solution for rising obesity levels."

Obesity is the most prevalent risk factor for type 2 diabetes, accounting for 80 to 85 percent of the overall risk of developing the condition.ADNFCR-8000103-ID-801822519-ADNFCR

We currently have 6 jobs available in Pharmacy industry, find your perfect one now.

Stay informed

Receive the latest industry news, Tips
and straight to your inbox.