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Home Industry News Porter Novelli publishes new research on health and nutrition

Porter Novelli publishes new research on health and nutrition

11th August 2010

Porter Novelli has announced the launch of a new white paper which examines the role that nutrition plays in health initiatives, as well as the way this has been influenced by technology.

The media agency’s Food 3.0 report is the latest in its Intelligent Dialogue series and examines the way mobile technology and social media can change consumers’ attitudes to nutrition.

Meanwhile, a companion piece entitled Eating Your Way to Health details the role that communications campaigns and government initiatives can play in advancing better health through nutrition.

The agency stated that this research has been compiled using expert opinions, marketing communications, online trend patterns and global data.

Gary Stockman, chief executive officer of Porter Novelli, said it “explores the underlying issues between food, technology and communications, and the inherent business and marketing challenges – and responsibilities – that arise from this very interesting dynamic”.

Earlier this month, Porter Novelli executive vice-president and global director of digital strategy Stephanie Agresta was named in PRWeek’s annual 40 Under 40, honouring her influential work with digital marketing campaigns.ADNFCR-8000103-ID-800021104-ADNFCR

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