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Home Industry News Procter and Gamble launches maternal and newborn tetanus campaign with Unicef

Procter and Gamble launches maternal and newborn tetanus campaign with Unicef

7th October 2015

Procter and Gamble's Pampers brand is allying with Unicef to launch a new campaign to combat maternal and newborn tetanus.

The organisations have marked the tenth anniversary of their longstanding partnership by renewing their 1 pack = 1 vaccine initiative, which sees Pampers will donate the equivalent of one vaccine for each Pampers pack with the Unicef logo purchased.

Since the partnership began in 2006, Pampers funding has already helped to eliminate maternal and newborn tetanus in 17 countries, with an estimated 500,000 newborn babies having been saved.

However there are still 21 countries where the disease remains a threat, claiming the lives of 49,000 newborns every year.

The tenth anniversary campaign has been launched at a global summit in New York, attended by campaign representative and musician Emma Bunton.

Lily Caprani, deputy executive director for communications, advocacy and programmes at Unicef UK, said: "The sad truth is that maternal and newborn tetanus is easily preventable with a vaccine which is why it is so important that together with Pampers, we can continue in our joint efforts to eliminate the disease everywhere."ADNFCR-8000103-ID-801802570-ADNFCR

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