Procter and Gamble launches new teeth whitening range

Procter and Gamble has released a new range of consumer dental products designed to deliver whitening effects for teeth.

The company’s new Crest and Oral-B 3D White range consists of toothpastes, rinse products and dental care equipment which removes stains from teeth both on a deep and surface level.

It includes the 3D White Vivid toothpastes and Oral-B 3D White toothbrushes, which are designed to offer surface benefits, while its Crest3D WhiteProfessional Effects Whitestrips use a gel formulation to offer deeper cleaning.

The firm has also released 3D White MultiCare Rinse and Advanced Vivid toothpaste products in order to protect against future staining.

It explained: “To achieve the whitest teeth possible, periodic deep treatments should be used to remove embedded stains, while daily care is necessary to remove surface stains.”

Last month, the company released CrestPro-Health Sensitive Shield, a toothpaste designed to offer comprehensive oral care benefits for consumers with sensitive teeth.