Procter and Gamble launches Oral-B power brush trial scheme

Procter and Gamble is introducing a new Oral-B power brush trial programme at this week's British Dental Conference and Exhibition, the UK's largest dental conference.

The Test Drive trial scheme allows multiple users to experience Oral-B's brushes and toothpaste by using a shared handle in a hygienic way. The company has designed and produced specialised handles and refills featuring a Triple-Protection-System for this purpose.

Dr Guy Goffin, associate director, professional and scientific relations at Procter and Gamble, said: "We understand that dental professionals want to recommend oral care products to their patients once they themselves have tested and approved them."

In addition to launching this initiative, the company will also be demonstrating its Smartseries electric toothbrush with Bluetooth 4.0 connectivity at the event, as well as showcasing the benefits of its Cross Action brush head.

The British Dental Conference and Exhibition will be taking place at the Manchester Central Convention Complex from April 10th to 12th this year. Oral-B is the diamond sponsor of the event, with other supporters including Colgate, GlaxoSmithKline and Johnson and Johnson.