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Home Industry News Procter and Gamble to launch Oral-B smartphone app

Procter and Gamble to launch Oral-B smartphone app

25th September 2013

Procter and Gamble has announced the forthcoming launch of a new Oral-B smartphone app that will help users to optimise and plan their brushing routines better.

The iOS app connects with any Oral-B power brush and provides features such as a brush timer to make it easier for users to carry out dentist-recommended two-minute sessions, with the countdown activating automatically when it recognises the sound of the brush motor starting.

It also provides a quadrant guide to facilitate even and thorough cleaning throughout the mouth and a statistics function charting brushing sessions in weekly and monthly views, as well as more general oral health tips.

The app is now available for Apple devices in the US and Australia and will be launched in other territories such as the UK in the coming months.

Stephen Squire, global marketing director at Procter and Gamble Oral Care, said: "We know that power brush users strive to stay on top of their oral health, but they don't always know what they're doing is sufficient between dentist appointments."

The Oral-B brand has been part of Procter and Gamble since 2005 and is the worldwide leader in the brushing market.ADNFCR-8000103-ID-801641956-ADNFCR

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