Procter and Gamble’s Pampers brand helping Unicef eliminate tetanus

Procter and Gamble has highlighted the role its Pampers brand has played in helping Unicef reach a key milestone in its efforts to eliminate maternal and newborn tetanus (MNT).

The company has been running a campaign called 1 Pack = 1 Vaccine, which sees the firm donate one vaccine against tetanus for every pack of Pampers sold. By doing so, Unicef has been able to eliminate MNT in 19 countries.

With 19 countries left, this means Pampers and Unicef are now halfway towards their ultimate goal of eradicating MNT on a global basis. Since the campaign was launched, a vaccine has reached a mother every second, with an estimated 500,000 newborns having been saved.

Indonesia and Niger have now joined the list of countries in which MNT has been eliminated. However, it is estimated that the disease still claims the lives of 49,000 newborns every year.

Catherine Cottrell, Unicef's UK deputy director of fundraising, said: "Thanks to the support from Pampers and mums across the UK, we have been able to make great strides over the past 11 years to protect millions of mums and their newborn babies from this disease."

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