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Home Industry News Proctor and Gamble markets sanitiser with new research

Proctor and Gamble markets sanitiser with new research

4th March 2008

An offering from Proctor & Gamble (P&G) is being marketed via the use of new research conducted by the pharmaceutical group.

Entitled Germophobes Beware, the company’s Vicks brand is highlighted in a study of the hygiene habits of 1,000 Americans.

P&G found that consumers take various measures to reduce the likelihood of catching colds and flu when they are in the presence of those who are unwell.

Some 18 per cent of people avoid shaking the hand of someone who is sick, while 36 per cent think public bathrooms are where most germ-sharing takes place.

Three in ten people use a tissue or paper towel to touch door handles and 22 per cent refuse to give their loved one a kiss when they are under the weather.

However, P&G maintained that its Vicks sanitiser can be used to help consumers defend themselves from germs.

“It is very important to maintain healthy habits and proper hygiene throughout the year to help prevent the spread of germs,” said Dr Ronald W Stout, P&G’s medical director for the group’s global health and wellbeing business unit.

“This is true regardless of the season.”

Vicks is marketed as a “temporary relief” from symptoms of coughs, colds or flu.

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