Promote PR appointed by wearable sports tech brand Polar

Promote PR has been handed a new contract by the global wearable sports tech brand Polar.

The agency has been hired to handle Polar's consumer and trade PR, as well as its sports marketing activity, in the UK. The aim will be to generate exposure for Polar in the marketplace and manage the pipeline of new products launching throughout 2017.

This work will include the activation of partnerships, engagement with influencers, ambassadors and media and topical campaigns.

Polar is headquartered in Finland and offers a range of heart rate monitoring systems, activity trackers and training computers, as well as GPS-enabled bike computers, fitness and running watches.

Sue Anstiss, managing director at Promote PR, said: "We're already enjoying working with the UK team as we plan for an incredibly exciting year ahead for Polar with a host of new product launches in the pipeline."

Promote currently works with a wide range of clients including British Rowing, Life Fitness, Running4Women, The Gym Group and England Athletics.

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