Propeller hired to promote advertiser JCDecaux’s digital offerings

Propeller has been handed a new brief by JCDecaux, one of the UK's largest outdoor advertising companies.

The client has selected Propeller as its first retained PR agency with the aim of raising its profile and awareness of its data and digital offering, which is becoming an increasingly central part of its service.

JCDecaux recently launched Transport for London's bus shelter concession and is launching Dynamic, a digital creative hub, creating a need to focus on bolstering its digital offering. Previously, the company handled its comms in-house.

Propeller was selected for the brief based on its deep media industry connections and strong reputation for results-driven work.

Martin Loat, chief executive officer at Propeller, said: "Embracing digital to its full potential is the next step on the company's journey. We are looking forward to working with the market leader and a true disruptor in the sector."

The agency has experience of working with clients such as Google, Mindshare, Trinity Mirror and SapientNitro.