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Home Industry News Publicis Life Brands Resolute appoints general manager

Publicis Life Brands Resolute appoints general manager

10th June 2010

Publicis Life Brands Resolute is to see Jenny Plant become its new general manager following its takeover and rebranding last month.

The company’s new owner Publicis Healthcare Communications Group Europe has appointed Ms Plant to the new role at the agency, which was known as Resolute Communications prior to the buyout, reports PRWeek.

In her new role, Ms Plant will report directly to Paul Blackburn and Anna Korving, joint managing directors of Publicis Life Brands Resolute and founders of Resolute Communications.

Prior to last month’s buyout, Resolute had been in existence since 2002, since which time it has built up a client list including firms such as GlaxoSmithKline.

It has also won several major industry awards over the years, including the Holmes Report’s European Consultancy of the Year prize.

Publicis explained that it has chosen to acquire Resolute in order to expand its range of healthcare communication services and pursue opportunities for growth.

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