Publicis LifeBrands Resolute rebrands as Publicis Resolute

Publicis LifeBrands Resolute has announced a broad-ranging rebranding initiative that will see the agency changes its name to Publicis Resolute.

Founded as Resolute Communications in 2002, the PR and medical education agency merged with the Publicis Health advertising business Publicis LifeBrands in 2010, adopting the Publicis LifeBrands Resolute name.

Coinciding with the name change, the firm has introduced a refreshed logo, an updated website and new social media channels, with a fresh tagline – Seriously Imaginative Med Ed and PR – to highlight its innovative and original thinking.

Meanwhile, Publicis Resolute's sister advertising agency and former namesake has returned to its previous name of Publicis LifeBrands, with a new website and logo to accompany this change.

Victoria Wright, managing director of Publicis Resolute, Publicis Life Brands and Real Science, said: "Across our three agencies we offer a truly integrated approach. Yet each agency has its own distinct brand and the new look and feel is a perfect reflection of the Publicis Resolute personality."

Publicis Health is the largest health-oriented agency network in the world, with more than 6,000 employees across 60 offices located in ten countries.

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