Ranieri Communications wins brief with smart appliance company Smarter

Ranieri Communications has won a new brief with Smarter, a British creator of smart appliances for the home.

The agency has been tasked with raising awareness of the client's range of connected living products, including its recently-launched Wi-Fi-enabled smart coffee machine.

Ranieri will be responsible for building Smarter's brand awareness surrounding this key product launch, and will be managing all UK PR activity, including an extensive reviews programme targeting lifestyle and technology media.

With the smart home market experiencing significant growth this year, the agency expects products such as those offered by Smarter to become mainstream propositions in the near future.

Pietro Ranieri, managing director at Ranieri, said: "As a leading consumer technology PR agency, we have already successfully launched smart home brands in this market, so we're well placed to help Smarter raise awareness and drive sales."

This comes after the firm was recently appointed to help support the UK launch of the latest product from MOOV, a manufacturer of advanced fitness wearables.